Is it just me, or is this one of the more disturbing new ad campaigns out there?

I found an article that explains their reasoning behind it, but frankly it's not working for me.

As if it wasn't bad enough that their spokesfreak is frankly quite scary, they've got him STALKING our protagonist. He's actually broken into the man's home and is waiting in his bed for him to wake up. Somehow we're supposed to find this behavior charming? I think not. Call the police, file charges, get a restraining order, go out and buy an Egg McMuffin and try and put it all behind you, that's what I say.